Growing up my dad always said I could never be a stay at home daughter. So naturally, I showed up with that saying on a t-shirt to get a good laugh but announced I wanted to build a brand. And here we are!
Stay at Home Daughter Club is for all of you who don’t dream of labor, love a slow afternoon, and still show up as your best self.
It's a little ironic, a little nostalgic and very intentional. Whether you're actually staying at home or just mentally clocked out of the grind, this club exists to romanticize slowing down, and not apologizing for it.
We're still in our early stages - testing designs, perfecting embroidery and building something worth waiting for. This isn't fast fashion! It's curated for those who know their worth and their boundaries.
I am so excited to share this journey with you all. Thank you for being here.